If you’ve been paying attention to the way travelers book their stays, you’ve probably noticed a shift happening. Since 2020, more and more guests are bypassing Online Travel Agencies (OTAs) and booking directly with hotels. And here’s the ironic part—this shift is actually being fueled, in part, by OTAs themselves.
The travel industry is experiencing a major shift in traveler demographics, bringing new opportunities for boutique hotels, resorts, and short-term rentals to attract a broader audience. As new traveler archetypes emerge alongside traditional customer groups, hospitality brands must adapt their strategies to align with evolving preferences. This shift isn’t just about age—it’s about values, experiences, and priorities. While different generations have distinct travel behaviors, there are key shared trends, such as a growing desire for cultural immersion, sustainability, and unique adventures.
Why Does It Matte ?
Marketing a hotel doesn’t have to mean shelling out thousands of dollars on full-service agencies. With the right strategies, you can effectively promote your property, increase bookings, and stand out in a competitive market—all without breaking the bank.
Collaborating with vacation rentals or hotels is already a big win for creators. You get access to stunning properties, grow your portfolio, and potentially earn compensation for your work. But what if you could take it one step further and turn those collaborations into viral content? Viral content doesn’t just boost your visibility—it puts your talent in front of new audiences, builds your reputation, and opens doors to even bigger opportunities.
Marketing a hotel doesn’t have to mean shelling out thousands of dollars on full-service agencies. With the right strategies, you can effectively promote your property, increase bookings, and stand out in a competitive market—all without breaking the bank.