Collaborating with vacation rentals or hotels is already a big win for creators. You get access to stunning properties, grow your portfolio, and potentially earn compensation for your work. But what if you could take it one step further and turn those collaborations into viral content? Viral content doesn’t just boost your visibility—it puts your talent in front of new audiences, builds your reputation, and opens doors to even bigger opportunities.
The good news? Creating viral content isn’t about luck; it’s about strategy. Here’s how you can turn your property collaborations into buzz-worthy content that gets everyone talking.
A beautifully shot photo of a vacation rental’s infinity pool is great, but a story about why that pool is special is what gets people to stop scrolling. Think beyond the aesthetics and create a narrative around your collaboration. For example, instead of simply sharing a photo of a cozy living room, tell a story about how you spent a relaxing morning there, sipping coffee and reading by the fireplace. Pair your visuals with captions that bring the property to life and make your audience imagine themselves in that setting. Including behind-the-scenes content in your stories can add authenticity and encourage engagement.
Every property has something that makes it special. Maybe it’s the historic architecture, the breathtaking view, or the quirky decor. Whatever it is, make that feature the centerpiece of your content. Guests love to see the little details that make a property memorable—whether it’s the mosaic tiles in the bathroom or the hidden reading nook by the window. By focusing on these unique aspects, you’re not only creating content that stands out but also giving the property a marketing boost.
While photos are essential, video content tends to have a higher chance of going viral. Platforms like Instagram Reels, TikTok, and YouTube Shorts favor video content that’s engaging, dynamic, and authentic. Create a short, cinematic walkthrough of the property, highlight its standout features, or even document your entire stay in a vlog-style format. Add trending music, captions, and quick transitions to make the video more shareable. Using trending hashtags and audio relevant to your niche can increase the visibility of your video.
Social media trends are your best friend when it comes to viral content. Keep an eye on what’s trending on platforms like TikTok and Instagram, and find creative ways to tie those trends to your collaboration. For example, if a popular trend involves showcasing “dream destinations,” use the property you’re collaborating with as the centerpiece. Participating in challenges, using trending hashtags, and engaging with other creators can help boost your post’s reach.
When you collaborate with a property, always tag their social media accounts and use their branded hashtags. This not only gives the property exposure but also increases the likelihood that they’ll reshare your content with their audience. Being featured on the property’s account can significantly expand your reach, especially if they already have a strong following. It’s a win-win: you create viral-worthy content, and the property gets valuable marketing material.
One of the secrets to creating viral content is engaging your audience. Instead of just posting a beautiful shot, ask your followers questions or encourage them to interact with your post. For example, you could post a photo of a property’s luxurious bathroom and caption it with: “This tub is calling my name! What’s your dream way to unwind—bubble bath, spa day, or a cozy night in?” The more your audience engages with your content, the more likely it is to gain traction and go viral.
Timing matters. Posting your content when your audience is most active can dramatically increase visibility. Use analytics tools to determine the best times to post on each platform and schedule your content accordingly. If your audience is mostly made up of travel enthusiasts, for example, they may be more active in the evenings when they’re scrolling for vacation inspiration.
Don’t stop with just the property collaboration. Partner with other creators, influencers, or brands that align with the property’s vibe. Cross-promotion is a powerful way to expand your audience and create buzz-worthy content. Imagine teaming up with a travel influencer to document a stay at the property or collaborating with a local business to showcase unique experiences nearby. These partnerships add depth to your content and make it more shareable.
Finally, keep an eye on how your content is performing. Use analytics to track engagement, reach, and shares. If something works well, double down on that strategy for future collaborations. For example, if a reel featuring a property’s sunset view gained traction, consider creating similar content showcasing other properties' views. Viral content often builds on patterns of success.
Turning property collaborations into viral content is all about combining creativity with strategy. By telling a compelling story, leveraging social media trends, and engaging your audience, you can create content that not only showcases your talent but also boosts your visibility as a creator. The best part? Every piece of viral content you create builds your reputation, attracts new opportunities, and keeps your career momentum strong. So next time you collaborate with a property, think big, get creative, and let your content shine!
Ready to collaborate with professional creators, and push your vacation rental or hotel to the front?
Join Anchor & Roam and foster connections with our Creators & Photographers looking to connect with You!
Add comment
Comments