For creators looking to collaborate with hotels, crafting the perfect pitch is an art. The right approach can open doors to exciting opportunities, while common missteps can leave your email ignored or, worse, tarnish your reputation. Many talented creators miss out on collaborations not because their work isn’t great, but because their pitch doesn’t hit the mark. The good news is that these mistakes are easy to avoid once you know what to look for.
Here’s a friendly guide to help you steer clear of the most common pitfalls when pitching hotels and ensure your outreach is polished, professional, and persuasive.
The first mistake many creators make is sending a generic pitch. While it’s tempting to copy and paste the same email to multiple hotels, it’s a surefire way to show that you haven’t done your homework.
Hotels want to know that you’ve taken the time to understand their brand, audience, and unique qualities.
A pitch that begins with a vague “Hi, I love your property” isn’t going to cut it. Instead, personalize your message by mentioning specific details about the hotel, such as its location, amenities, or recent initiatives. For example, if the hotel recently renovated its pool area, highlight how you’d love to showcase it through your content. Showing that you’ve researched the property demonstrates genuine interest and sets you apart from creators who take a cookie-cutter approach.
Another common mistake is failing to communicate the value you bring to the table. Too often, pitches focus solely on what the creator wants, like a free stay or discounted rates, without explaining what the hotel will gain in return. This one-sided approach can make your pitch come across as self-serving. Hotels are businesses, and they need to see the potential return on investment for working with you. Be specific about what you’re offering, whether it’s professional photography, social media posts with detailed metrics about your audience reach, or engaging videos that showcase their property in a fresh way. When you frame your pitch as a mutually beneficial partnership, you’re much more likely to grab their attention.
The third mistake to avoid is being unclear about deliverables. Hotels need to know exactly what they can expect from the collaboration, so a vague pitch that says “I’ll create content for you” doesn’t cut it. Specify what you’ll provide, such as ten edited photos, two Instagram reels, or a blog post detailing your stay. Outlining these deliverables in your pitch not only shows professionalism but also helps set clear expectations, making it easier for the hotel to say yes. Remember to mention timelines too, so the hotel knows when they’ll receive the content.
A lack of professionalism is another misstep that can cost you opportunities. Even if your pitch is well-written and personalized, little things like typos, an unprofessional email address, or an unorganized portfolio link can leave a bad impression. Always proofread your pitch before sending it and make sure your portfolio is easy to navigate. Include links to past collaborations or examples of similar work to give the hotel confidence in your abilities. Professionalism isn’t just about your content; it’s about how you present yourself in every interaction.
Finally, one of the biggest mistakes creators make is not following up. It’s easy to assume that if you don’t hear back, the hotel isn’t interested, but that’s not always the case. Hotel marketing teams are busy, and your email might have been overlooked. A polite follow-up a week after your initial pitch can make all the difference. Keep it short and friendly, restating your interest and asking if they had a chance to review your proposal. Sometimes, persistence is what sets successful creators apart from the rest.
Avoiding these five mistakes can significantly increase your chances of landing hotel collaborations.
By personalizing your pitch, focusing on mutual value, clarifying deliverables, maintaining professionalism, and following up, you’ll not only improve your outreach but also build stronger relationships with hotels. The key is to approach every pitch with thoughtfulness and respect for the hotel’s goals, showcasing yourself as a valuable partner who’s eager to help them shine. With the right strategy, you can turn your pitches into successful partnerships that grow your portfolio and elevate your career.
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